Director, Digital Marketing in Hamburg

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!About the roleBarry Callebaut Digital (BCD) is on a mission to lead the digital revolution in the chocolate industry, and we're looking for a Director Digital Marketing to shape this transformative journey. This new role aims for revolutionizing our Marketing processes with marketing automation, digital-enabled content management (PIM/DAM) and state-of-the art web to position Barry Callebaut as a leader in the market. Reporting directly to the VP Digital Commercial Excellence & Sourcing, you will have the unique opportunity to shape our digital-enabled Marketing capabilities in close collaboration with the business units and Salesforce Product team.You will be the driving force behind digitally-enabled marketing based on innovative IT solutions and act as business counterpart for Marketing business stakeholders. You will be leading a digital team towards designing digital Marketing products for the business units. Your role involves strategic oversight, team leadership, and the implementation of the digital marketing technology roadmap that enhances our customer experience. Join us to make a significant impact and help steer BC Digital towards an exciting future.This is a global leadership role with key stakeholders located in Belgium, Poland, Switzerland, India and other locations of our global footprint, and thus requires up to 50% travel.Key responsibilities includeAssume a leadership role in driving BC Digital's digitization efforts, focusing on Digital Marketing processes and capabilities.Directly report to the Vice President Digital Commercial Excellence and Sourcing, driving digitally-enabled Marketing.Closely collaborate with the business units to identify opportunities for digital enhancements, aligning and prioritizing digital initiatives and requirements.Responsible for creating the digital strategy for the Marketing area ensuring alignment with the overall Barry Callebaut’s Digital vision and Marketing strategy to shape Digital Marketing initiatives.Lead, mentor and inspire a global team including Solution Architects and Business Analysts to design digital solutions, fostering a culture of innovation, collaboration, operational excellence and diversity.Oversee the design and implementation of digital marketing products and innovations, ensuring they meet business objectives and enhance customer experience.Champion the integration of data-centric, digital technologies and practices within the Marketing processes, driving efficiency and scalability.Responsible for managing costs for area of accountability both CAPEX and OPEX, one time as well as ongoing costs.About youGraduate degree in IT/technology, business administration, management, marketing, or a comparable field.Minimum of 10 years of relevant experience including managing multi-cultural, dispersed teams and facing business-functions.Deep understanding of marketing processes including marketing automation, content management and web from a business and digital perspective including related digital trends.Experience with Marketing-related technology and products, e.g. Salesforce, Drupal.Experienced in both waterfall and agile, product-oriented, and business-integrated set-ups.Experience in managing a mix of internal & external teams or freelancers, and leading through digital transformation.Experience in the consumer goods and food industry is a plus.Experienced in working in a matrixed organization.Proven understanding of financial aspects and the ability to effectively manage a budget.The ability to bring people together and mobilize individuals to pursue a joint digital agenda.Independent and self-driven personality.The ideal candidate…Brings the ability to conceptualize and articulate a clear vision for digital transformation that aligns with the company's strategic goals, demonstrating foresight and planning in a rapidly evolving digital landscape.Exhibits a passion for technology and innovation, constantly seeking new and creative solutions to enhance business processes and customer experiences.Embraces agile methodologies and flexible thinking to adapt to changing digital trends and business needs, fostering a culture of continuous improvement and learning.Puts a strong emphasis on teamwork and cross-functional collaboration, with the ability to build and maintain relationships across different levels of the organization and with external partners.Possesses excellent communication skills, capable of conveying complex digital strategies in a clear and persuasive manner to stakeholders at all levels, including non-technical audiences.Demonstrates ability to analyze complex situations, identify critical issues, and make bold, strategic decisions to drive progress.Creates an environment where all team members feel valued and can contribute to their full potential, while adhering to high ethical standards in all decisions and actions.Prioritizes the customer experience in all digital initiatives, ensuring that digital solutions meet customer needs and enhance satisfaction.Location is flexible within the European timezone, with approx 50% travel.At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth. #J-18808-Ljbffr