As our B2B Digital Marketing Manager you are the expert for Content Marketing and B2B campaigns at TradeLink. As part of our Demand Squad you will directly contribute to TradeLink's commercial growth by generating qualified leads, increasing organic traffic, and boosting brand awareness through data-driven campaigns. Want to get to know who you'd be working with? Listen in to Sophie (Director Marketing and your potential future lead) and Mareike(Head of People & Culture), talking about our mission, the position, and career progression in this short video (sneak peek into our virtual office included). Aufgaben You use a mix of organic and paid channels, content, and team collaborations with Product Marketing, Sales, RevOps and Customer Success, to successfully implement demand generation strategies and drive lead generation. You drive holistic campaigns across the entire funnel, including educational webinars and our company blog, to increase organic traffic and search engine rankings. You plan and execute CRM-focused activities such as newsletters and email marketing campaigns to nurture leads and engage customers. You improve sales performance by equipping the sales team with effective tools such as slideware, email templates, brochures, and whitepapers. You monitor, measure, and optimize campaign performance, our website, and the leads funnel, driving a clear, actionable test-and-learn agenda. You analyze and report on KPIs and pipeline generation to identify key challenges and priorities. Qualifikation You have 3+ years of experience in Demand Generation, Content Marketing or Inbound Marketing in a B2B environment, including SEO, SEA, Paid Social, Email Marketing and nurturing, Email Automation, Leads Management and Nurturing. You have a strong sense for impactful content design and planning, excellent writing and editing skills, and the ability to coordinate across departments. You’re able to craft compelling narratives across various formats (blogs, social media, webinars, etc.), and create content that resonates with target audiences. You have an analytical mindset, strong organizational skills, and are able to manage multiple projects simultaneously while aligning your efforts with business goals. You have great interpersonal skills, thrive in fast-paced environments, and enjoy independently building processes from the ground up. You are fluent in German (written and spoken) and proficient in English. Benefits Play a significant role in building a new type of company, a SaaS-enabled B2B network in the logistics industry backed by strong investors. Lots of flexibility due to our remote-first set-up to align your professional responsibilities with your personal life and needs. A strong sense of belonging while working remotely from over 20 cities and multiple different countries due to our virtual office - Gather town (and optional offices in Munich & Berlin) and unforgettable company-wide offsites. An extremely steep learning curve as we invest in your continuous development through, regular (360-degree) feedback cycles via Leapsome based on company and team competencies, a growth budget, and an experienced management team. A team full of passionate, motivated people who contribute to a supportive and inspirational environment. An inclusive culture and diverse teams as we firmly believe that this makes us stronger and leads to more innovative solutions. A direct stake in the company's growth and achievements with our VSOP program. #J-18808-Ljbffr
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