Head of Performance Marketing | - Berlin in Deutschland

*Application is only possible through the form below* ABOUT US: Dance Masterclass (@dance_masterclass) is an online streaming platform dedicated to the art of dance. We are a Berlin-based start-up founded in 2021 that has since built a community of dancers in over 100 countries with an ambition to become the Netflix of the dance world.THE ROLE:You will be at the forefront of driving our brand's digital presence and customer acquisition. This role requires a blend of creativity and analytical skills, focused on crafting andconstantly optimisinga comprehensive performance marketing strategy to secure a sustainable long-term growth.RESPONSIBILITIES:Strategic Growth: Develop and oversee our performance marketing strategy aligned with overall business goals to ensure a cohesive and effective approach to customer acquisition and brand growth. Paid Campaign Management: Create, manage, and optimize paid campaigns across various channels, including documenting testing hypotheses and results.Digital media buying: Purchase and manage ad space, set up and continuously optimise precise targeting, messaging, scheduling and budget for each digital channel.Analytics and Reporting: Manage Google Analytics and other analytics tools to track marketing campaigns' performance, provide weekly reportsincluding actionable insights to the CEO.Creative AssetOptimization: Develop and optimize creative assets, make content suggestions for the video editing team. ROAS Optimization : Work closely with our performance marketing agency to monitor and optimize marketing investments for maximum efficiency and positive ROAS.REQUIREMENTS:Proven Track Record: Minimum of 3 years of experience in performance marketing and digital media buying with a proven track recordof scaling accounts on META, TikTok, and Google.Strategic Thinking: Demonstrated ability in developing and implementing comprehensive marketing strategies.Creativity and Analytical Skills: A blend of creative thinking and analytical ability to craft engaging campaigns that yield results. Copywriting SkillsDigital native:We are looking for someone who knows G oogle Ads, Facebook, Instagram and TikTok inside out. Communication Skills: Excellent communication and collaboration skills to work effectively with our teams. Fluent English.Bonus: Start-up experience:Previous experience in a B2C start-up / scale-up environmentis a plus. You will join a team of curious and passionate folks committed to creating the best learning experiences for dancers around the world. We value transparency, collaboration, and results. We are a small core team with open doors for new ideas, where everyone's actions have a meaningful impact. We are looking forward to your application! #J-18808-Ljbffr